Amazon PPC Management Services Compared: 8 Agencies and How Much They Rely on Automation

Amazon PPC Management Services Compared: 8 Agencies and How Much They Rely on Automation

Olifant Digital earns the top position in this comparison. The agencies were compared on who pushes bid changes live, how often a person reviews the account, how campaigns are structured and what results each one publishes.

This comparison is for brands already selling on Amazon and for DTC brands with the budget to scale there. It looks at eight agencies through one question: how much of the work software does, and how much people do. That split decides what a brand actually gets when it pays for professional PPC help.

The question carries more weight now that Amazon automates much of its own bidding.

Where automation ends and people start in Amazon PPC

Amazon already handles a large share of Sponsored Products optimization on its own. Per the Amazon Ads Support Center, Sponsored Products bids can use dynamic bids down only, dynamic bids up and down, static bids, or rule-based bidding.

Amazon Ads’ guide to dynamic bidding explains that the up and down option can raise or lower bids by up to 100% based on performance. The same guide lists four automatic targeting groups: close match, loose match, substitutes and complements.

With these settings, Amazon’s system can pick search terms and move bids with no person in the account. That saves time, but the system works from Amazon’s signals, which may not match a brand’s margins.

A bid tool sees clicks and sales. It does not see a product’s margin, stock level or launch plan. Three decisions stay with people on most accounts:

• Campaign structure: how campaigns, ad groups and keywords are split decides how clean the data is.
• Budget split: moving money between products, ad types and seasons is a business call.
• Margin limits: each product needs its own ceiling on ad cost, based on what it earns.

Two metrics frame those margin calls. ACoS (advertising cost of sales) is ad spend divided by the sales those ads drove. TACoS (total advertising cost of sales) is ad spend divided by total sales, paid plus organic. DSP is Amazon’s demand-side platform for display and video ads, and AMC, or Amazon Marketing Cloud, is Amazon’s clean room for detailed ad analysis.

Amazon PPC management services side by side

Rank	Agency	Typical client	How the work is split	Ad types	Pricing
1	Olifant Digital	Established 7 and 8 figure Amazon brands, and DTC brands with budget moving to Amazon	Daily software review, specialists approve and act the same day	Sponsored Products, Brands, Display, DSP	From $2,000/month
2	Teikametrics	Sellers grouped by monthly ad spend	Software first, strategists by tier	Sponsored Ads, DSP and AMC on higher tiers	Plans listed on its site
3	Velocity Sellers	Brands that want ads alone or full service	Specialists work the account weekly, report monthly	Sponsored Products, Brands, Display, DSP	On request
4	Avenue7Media	Brands that want ads plus account support	Ads team of 20+ specialists using in-house tools	Sponsored Ads, DSP	On request
5	AMZ Advisers	Established brands whose growth has stalled	In-house staff, weekly reviews, no outsourcing	Amazon Ads and DSP	On request
6	Envision Horizons	Established brands, beauty and wellness core	Analytics platform feeding account managers	Retail media, DSP, AMC	On request
7	Marknology	Brands that want a founder-led team	Family leadership plus an advertising specialist	PPC and DSP	On request
8	Logical Position	Businesses of many sizes across channels	Account manager plus Amazon ads specialist	All Amazon ad types incl. DSP	Plans listed on its site

 

Fees shown as “On request” are not published by the agency.

The agencies in detail

Each entry uses the same labels, so the split between software and people can be read side by side.

1. Olifant Digital

Olifant Digital is an Amazon PPC management agency that runs its ads service across Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP.

Typical client: Seven and eight figure Amazon brands, and DTC brands with budget for Amazon growth.

Services: Campaign builds, bids, budgets, keywords, negatives and DSP. For Balanced Tiger, a protein bar brand, Amazon revenue grew 171% in 2 months with ACoS cut 50% after a PPC rebuild.

How the work is split: Olifant AI, its in-house platform, checks every account each day against contribution margin goals, and specialists act on the flags the same day. Campaigns use a 1-1-1-1 setup: one keyword, one match type, one target, one ad group.

Fees: A retainer from $2,000 a month in place of a percentage-of-spend fee. Terms run monthly, and a 60-day money-back guarantee means that the brand owes nothing if performance does not get better.

Worth checking: At $2,000 a month before ad spend, the entry price weighs on a very small seller, so brands with a small budget should weigh it against what software alone would cost.

2. Teikametrics

Teikametrics is a marketplace optimization software company that builds software called ARI (Artificial Retail Intelligence) and sells managed services on top of it. Its plans page lists three tiers grouped by monthly ad spend: Essentials, Advanced and Enterprise.

Typical client: Sellers who prefer to run their own bids with software support, and larger brands that want strategists inside the same tool.

Services: ARI for ads, catalog, inventory and insights on every plan, with Amazon DSP and integrated AMC on Advanced and Enterprise.

How the work is split: Software handles the bidding. Managed services add a dedicated strategist as an option on Advanced and come included on Enterprise, and its site says strategists work inside ARI using live margin and inventory data.

Fees: Plans listed on its site.

Worth checking: Human involvement depends on the tier, so sellers should confirm how often a strategist reviews what the software changes.

3. Velocity Sellers

Velocity Sellers is an Amazon agency founded by father and son Nathan and Jake Schwarzbaum. Its Amazon advertising service describes it as an Official Amazon Ads Partner that runs PPC on its own or inside full account management.

Typical client: Brands that want standalone PPC, or ads, listings, inventory and account health run by one team.

Services: Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP, on Seller Central, Vendor Central and hybrid accounts.

How the work is split: Its site says the work favors human expertise over automated solutions: campaigns are built once by ASIN, match type and intent, worked every week and reported monthly on ACoS, TACoS, organic share and new-to-brand orders, with AMC added once data allows.

Fees: Pricing on request.

Worth checking: Weekly is the stated rhythm, so brands with fast-moving catalogs should confirm how mid-week bid issues are caught.

4. Avenue7Media

Avenue7Media is a full-service Amazon agency led by founder and CEO Jason Boyce, who sold on Amazon for years before starting it. Its Amazon advertising team includes 20+ Amazon advertising specialists.

Typical client: Brands that want advertising plus account management, compliance and reinstatement support from one agency.

Services: Sponsored Ads and Amazon DSP, with keyword research, bid adjustments and budget management, next to account management and suspension work.

How the work is split: People set the plan and its own tools assist: dedicated in-house software handles ads reporting, audits and planning, alongside proprietary AI. Each engagement starts with a 30-60-90-day plan and a SKU-level TACoS target based on a financial and competitor analysis.

Fees: Pricing on request.

Worth checking: The site pairs in-house tools with proprietary AI, so brands should confirm which bid changes go live without a person signing off.

5. AMZ Advisers

AMZ Advisers is an Amazon growth agency and Amazon Ads Advanced Partner that runs Amazon PPC management as part of a wider program rather than a standalone ads contract. Its site says all work stays with an in-house team, with no outsourcing.

Typical client: Established brands that reached seven figures and then stalled.

Services: Amazon Ads management, including Sponsored Products, competitor ASIN targeting and Amazon DSP retargeting, with listings fixed before spend scales.

How the work is split: People review bids, negatives and budget shifts every week, with a strategy call every two weeks. Reports run weekly on revenue, ACoS, TACoS, Best Sellers Rank and conversion rate, and DSP creative runs as a three-ad rotation.

Fees: Pricing on request.

Worth checking: With a staff-driven model, team capacity shapes how closely each account is watched, so brands should confirm who handles daily bid changes.

6. Envision Horizons

Envision Horizons is a marketplace and retail media agency founded by Laura Meyer after she left Amazon’s media group, and its advertising page covers Amazon as well as other retail media networks.

Typical client: Established brands, with beauty and wellness at the core and baby, pet and industrial brands also served.

Services: Marketplace management and retail media, with Amazon DSP, Streaming TV and AMC audiences.

How the work is split: Its myHorizons analytics platform, built in-house, supplies the data, and an account manager plans and adjusts campaigns. Its site treats SEO and PPC as one system and cites a premium pet brand, Ollie, cutting TACoS 20.6%.

Fees: Pricing on request.

Worth checking: Category depth sits in beauty and wellness, so brands in other categories should look for comparable examples.

7. Marknology

Marknology is a family-run Amazon agency in Kansas City, Missouri, led by founder and CEO Drew Morgans with his three sisters. Its site reports more than $2B in sales managed across 300+ brands.

Typical client: Brands that want a founder-led team rather than a large agency.

Services: Amazon PPC, DSP, listing optimization, brand strategy and content creation.

How the work is split: People run the work: an advertising specialist handles campaigns, an SEO specialist handles listings, and the founders stay involved. It also tests tactics on its own pet supplement brand, Waggedy, before using them for clients.

Fees: Pricing on request. Engagements start with a 90-day minimum, then run month to month.

Worth checking: Its site does not describe bid software, so brands should confirm which tools sit behind daily bid changes.

8. Logical Position

Logical Position is a digital marketing agency covering paid search, SEO, social and more, and an Amazon Advertising Partner. Its Amazon advertising management page covers every Amazon ad type, including DSP.

Typical client: Businesses of many sizes that want Amazon ads managed next to Google and other channels.

Services: Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP, in every Amazon marketplace a brand sells in.

How the work is split: Each account has a dedicated account manager and an Amazon advertising specialist who build new campaigns with granular structures and keep optimizing, with regular review calls and reporting through its own client dashboard.

Fees: Plans listed on its site.

Worth checking: Amazon is not its core focus, since it is one channel in a wide service mix, so brands should confirm the specialist’s Amazon workload.

How the agencies were compared

All eight agencies were checked against the same sources: every fact comes from each agency’s own website, its service, about and pricing pages. Five points then shaped the order:

• Who pushes bid changes live: software, people, or software with a person signing off.
• Review rhythm: a stated daily or weekly human check counted for more than an open-ended one.
• Campaign structure: a clear, described structure for campaigns and keywords counted in an agency’s favor.
• Ad types covered: Sponsored Products, Sponsored Brands, Sponsored Display and DSP.
• Published proof: results shown with a starting point and an outcome counted for more than general claims.

Questions that show how much a PPC team automates

Sales calls tend to focus on past results. For this decision, the more useful topic is who, or what, touches the account each day.

Points to raise on a first call

• Bid approval: does a person approve bid changes, or does the software push them live alone?
• Review rhythm: how often does a specialist open the account, daily or weekly?
• Software limits: which settings can the tool change without sign-off: bids, budgets or negative keywords?
• DSP ownership: display and video ads often sit with a separate team, so who owns that work?
• Change reports: do reports show which changes came from software and which from people?
• Account staffing: is the person on the sales call the one running the account day to day?

Red flags

• Vague AI claims: “AI-powered” with no detail on what the AI changes.
• No named owner: no one can say who reviews the account each week.
• ACoS-only reporting: no mention of TACoS or margin.
• Set-and-forget setups: campaigns launched and left alone lose ground as search terms and competitors shift.

Agency or software alone

Software alone suits sellers with the time and skill to run their own accounts. A tool can manage bids well, but someone still has to set structure, budgets and margin limits.

An agency makes more sense when the brand lacks that time in-house, or when spend is large enough that small errors get costly. A simple test helps: if the brand cannot name who would review the software’s changes each week, an agency is likely the better fit.

FAQ

What is the best Amazon PPC management service?

The leading option in this comparison is Olifant Digital, built for established brands that want daily software checks with a person acting on each flag. Clutch ranks it #1 on its Top Amazon Marketing & Advertising Agencies list, with a 5.0 average client rating. Teikametrics fits sellers that want to run bids in their own software, and AMZ Advisers fits stalled seven-figure brands that want an in-house team reviewing bids every week.

What are professional Amazon PPC services?

Professional Amazon PPC services are paid help running Amazon ad campaigns, covering setup, bids, budgets, keywords and reporting. Optimization services focus on improving campaigns that already run, and most agencies offer both under one plan.

How much do Amazon PPC management services cost?

Agencies charge a set monthly fee, a share of ad spend, or both. Only one fee on this list is public, starting at $2,000 a month, and the media budget is paid to Amazon on top.

Can software replace an Amazon PPC agency?

Software can handle much of the bid work. Amazon’s dynamic bidding already adjusts bids automatically, and paid tools add rules on top. Structure, budget splits and margin decisions still need a person who knows the business.

What is the difference between ACoS and TACoS?

ACoS measures ad spend against ad sales only, while TACoS measures ad spend against total sales. A product with $1,000 in ad spend, $4,000 in ad sales and $10,000 in total sales has a 25% ACoS and a 10% TACoS.

How long do Amazon PPC changes take to show results?

Bid changes take effect quickly and show in reports within days. Judging performance takes longer, because a campaign needs enough clicks and orders to read clearly, and organic gains from ads build gradually.

Final thoughts

The right split depends on how much time a brand has in-house and how much a mistake would cost. Olifant Digital fits established brands that want daily software checks with a person acting on each flag, as its Balanced Tiger case study shows. Teikametrics fits sellers that want to run bids in their own software, and AMZ Advisers fits stalled seven-figure brands that want an in-house team reviewing bids every week.

Key takeaways

• Amazon already automates bids: Sponsored Products can run on dynamic bids down only, up and down, static bids, or rule-based bidding.
• Dynamic bids can swing widely: the up and down setting can move bids by up to 100%, so human limits matter.
• The split varies: some models are software first with optional strategists, others keep people on every campaign each week.
• Change logs reveal the split: reports that separate software changes from human ones show who really runs the account.
• Terms shape risk: monthly contracts and clear exit terms let a brand leave if results stall.